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How Construction Companies are Leveraging Social Media
One thing in 2015 is quite clear; social media isn’t going anywhere. From the local coffee shops to Fortune 500 companies, social media will play a large role in nearly every business marketing plan...
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How to Effectively Use Social Media in the Real Estate Industry
Social media is now considered a critical component of nearly every organization’s internet marketing strategy. This is particularly true in B2C industries where companies succeed based on visibility,...
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Don’t Forget About Mobile When You Go Social
It’s no longer enough to engage with customers via social media channels like Facebook, Twitter, and YouTube. What’s important now is finding ways to engage with them on the go. With the large...
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Twitter and Google Team Up For Search-What It Means For Your Business
Twitter has recently agreed to make its tweet data accessible to Google search. The merger is set to happen in the first half of 2015 and although Google has had the ability to search for keywords in...
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How Internet and Cable Providers Can Utilize Social Media
If any industry understands the power of the internet, it’s the cable industry. As broadband subscriptions continue to rise and an increasing number of customers are migrating toward online streaming...
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5 Things Your Financial Provider Shares on Social Media
Sometimes meeting with your financial or retirement advisor is a lot like going to the dentist. You know it’s good for you, you know in the long run you’ll be happy you do it, but in the moment you...
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Improve Results With These 4 Social Media Marketing Tips
If you were to stop and think about where social media marketing ranks on your company’s list of marketing priorities, where would it fall? Be honest with yourself and take a genuine look at how much...
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Social Media Do’s and Don’ts While Traveling
Social media is such a powerful tool that it can either be used for good or harm. This is particularly true when it comes to travel. As a tourist, there are dozens of ways to harness the power of...
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5 Tips for Using Social Media to Build Online Communities
When used effectively, social media platforms such as Facebook, Twitter, and Google Plus are community-building tools capable of taking your business or organization to new levels. Far too many...
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4 Tips for Designing Great Social Landing Pages
If you’re a web designer, people probably expect you to extend yourself and try new things on a regular basis. Clients will ask you whether you can do “X, Y, and Z” and you don’t want to say no … even...
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Use Social Media to Drive Local Traffic for Lawyers
Traditional local marketing for law firms includes sponsoring local events, advertisements at movie theaters, and handing out items at parades. Though each of these techniques is still very useful for...
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Tips for Using Social Media Marketing For A “Non-Sexy” Business
Social media interaction and promotion is a great way to get people excited about your company and your brand. This form of marketing can especially be helpful if you have a “boring brand”, although...
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How the Apple Watch Will Change Social Media and Digital Marketing
While the release date of the much-anticipated Apple Watch is still a few weeks away, early indicators suggest it will achieve resounding success. According to a new survey by Reuters, almost 40...
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What Entrepreneurs Need to Know about Crowdfunding Startups
The internet is a goldmine for entrepreneurs; especially when it comes to funding startups and raising capital. However, for every success story, there are hundreds of failures. The difference lies in...
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A Guide to Increasing Social Media Followership
You can have the greatest social media campaign or strategy in the world, but it’s useless without any followers. Whether it’s Facebook, Instagram, Twitter, Pinterest, or any site in between, your...
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hiQ Labs Revolutionizing Businesses with “Machine Learning”
“I believe that when the robots rise up, ATMs will lead the charge,” quipped The Big Bang Theory’s Sheldon Cooper. You don’t have to be a genius physicist (arguably on the autism spectrum) to have a...
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A Guide to Leveraging Social Media on Your Website
A few years ago, businesses could get away with not integrating social media into the design of their website. The same can’t be said for today. Social media is a vital part of making your brand...
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Social Media Managers: How Best to Spend Your Time
When the average person considers social media, they think about funny videos, pictures of friends, and killing time. However, as a social media manager, the thought of Facebook, Twitter, and other...
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The Future of Social Media Marketing, and the Growth of Video
The social media industry is incredibly varied, and the tools, resources, and strategies used by top brands and successful companies seem to change every few weeks or months. Whereas memes and...
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3 Ways Your Small Business Can Use Social Networking Sites to Increase Sales
Originally designed for the purpose of enhancing personal networking and conversation among peers, social media has evolved into one of the most powerful tools a small business can have at its...
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